They surely know how to implement a good viral marketing campaign. They are Ok Go, an indie American band from Chicago formed in 1998 who released their first album in 2002. I guess everyone knows who they are, in fact, we don’t want to introduce it as the brand new band, here in this new article, we are gonna talk about the great marketing strategy this band has been able to put into practice.
Ok Go lately is well known for their original and alternative music videos which are so interesting and curious that they soon go viral, and their most watched video from the song “Needing/Getting” has more than 28 million views on YouTube. We’re talking big numbers here!!
I won’t spend time describing this absolutely cool video, it deserves to be watched. It shows how much effort and creativity the band along with the video producer put into the making of a music video, in order to create something that you have rarely seen before and in the meantime it’s funny and surprising.
Creating a viral video can be easy and at the same time very difficult. You need a great and totally different idea, and above all, the video must be bizarre and make people want to share it online.
If people, when watching your video, say, “Wow, this is so cool!”, well, you have done pretty much everything; now you can relax and let the fans and other people do the easy job of sharing it on Social Networks. That’s how a video becomes viral.
Personally I’m not in love with Ok Go’s music, but they totally catch my attention through their videos: mind-blowing optical illusions, use of bright and warm colors and interesting domino games.
I really like this one, which is the video made for promoting the song from the new album “Hungry Ghosts.” The amazing and impressive thing is that this video was recorded in one take, which means that every single action had to be perfect.
With the popular use of social media and emails, viral videos have become a strong tool used by companies and artists. A viral video has the ability to powerfully increase any person’s popularity pretty easily, if the video has the features I was talking about.
YouTube for example, has become one of the greatest tools used by musicians and record labels to liberally promote their music and make people share any video they want, also through Social Networks.
Ok Go is a good example of how a band can quite easily increase its own “brand personality” by being known for something alternative and unordinary.
Check out their videos on YouTube and share as many as you want!
Music Marketing Minestroni 